IN love with TRAVEL was a campaign ran by Insight TV to launch their brand new channel in partnership with Samsung TV Plus: INTRAVEL. The newest FAST channel is dedicated to captivating travel and lifestyle experiences and worldwide exploration. There are multiple shows that are to be featured in it, some of them include famous faces for the european audience —Lauren Camilleri in Paradise Kitchen Bali; and Darley Newman on Travels with Darley.
INTRAVEL made its debut in the UK on Samsung TV Plus on February 14th. I was in charge of designing multiple ad promos for Samsung TV and for internal communication in Insight TV, a banner that was featured on the London Tube; alongside social media promos.
The creative concept behind the campaign is to invite viewers to forget about romantic love and give themselves a chance fall in love with adventure, flavors, colors, moments and destinations.
As part of the launching campaign, Insight TV got the opportunity to showcase their new channel release in the London Tube. This underground transportation, according to Statista, accomodate up to 5 million of passangers a day, which makes the ad visible to millions of people.
